NEW! Sony BRAVIA XBR7-Series & XBR8-Series

Sony BRAVIA XBR7-Series LCD HDTVs leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail, and Live Color Creation technology works in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture.
Sony BRAVIA XBR7-Series LCD HDTVs (Sony Bravia XBR KDL-40XBR7) leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail, and Live Color Creation technology works in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture. In addition, DMeX functionality3 lets you expand your HDTV’s capabilities when you attach optional BRAVIA Link modules (sold separately).

The Sony BRAVIA XBR8-Series HDTVs represent the next step forward for Sony HDTV technology.

Underpinning this advance is the TRILUMINOS RGB Dynamic LED backlight, which utilizes clusters of red, green, and blue LEDs to produce accurate colors and an amazingly realistic image, and employs local dimming to dynamically adjust the brightness of LED clusters, allowing the XBR8 to display deep blacks alongside bright whites for enhanced image depth and exceptional shadow detail. Motionflow 120Hz PRO technology creates new frames to double the frame rate, then uses sequential scanning to enhance motion and deliver a smoother and clearer picture, and 24p True Cinema lets you experience a cinema-like experience.

BRAVIA XBR8-Series HDTVs ( Sony Bravia XBR KDL-46XBR8 and Sony Bravia XBR KDL-55XBR8)also feature the powerful BRAVIA Engine 2 PRO fully digital video processor, which creates sharp, crystal-clear images at any resolution, as well as advanced color reproduction technologies including 10-bit processing and a 10-bit panel, Live Color Creation, and x.v.Color capability. DMex functionality lets you expand the capabilities of the BRAVIA XBR8-Series with optional BRAVIA Link modules, including the BRAVIA Internet Video Link, BRAVIA Wireless Link, BRAVIA DVD Link, and BRAVIA Input Link (all sold separately). In addition, the exclusive Xross Media Bar (XMB) user interface, integrated TV Guide Interactive Program Guide, and BRAVIA Sync one-touch component control make the BRAVIA XBR8-Series HDTVs easy to use, and the large number of inputs offer you a wide range of connectivity options.

BRAVIA XBR8-Series HDTVs also feature an RS-232C connection for integration into home automation systems. You can even customize the timeless design of the BRAVIA XBR8-Series by adding optional speaker grilles available in a selection of designer colors (sold separately).