Sony BRAVIA XBR7-Series LCD HDTVs leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail, and Live Color Creation technology works in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture.
Feel like you're part of the action with the Sony BRAVIA KDL-40XBR7 - XBR7 Series LCD flat panel HDTVs. Take all of the great features of the XBR6 line and add BRAVIA Engine EX (40-inch) and BRAVIA Engine PRO (70-inch) fully digital video processors that render stunning images from any resolution, an RS-232C connection and upgraded industrial design. Again, optional speaker grilles are available in designer colors.
The XBR7s feature Full HD 1080p resolution and Motionflow 120Hz technology, which enhances motion to deliver a smoother and clearer looking picture. Enjoy exceptional ease-of-use with the Xross Media Bar user interface, integrated TV Guide Interactive Program Guide and BRAVIA Sync one-touch component control. You can even expand your HDTV's capabilities with optional BRAVIA Link modules (sold separately). These HDTVs come with abundant connectivity options that allow you to connect to all of your content sources. And with the gorgeous piano gloss black finish with floating glass accents, it will be the sharpest wall in your home.
Take the next step forward in HDTV technology with the KDL-46XBR8 & KDL-55XBR8 BRAVIA XBR8 LCD flat panel HDTV. In addition to Full HD 1080p, this XBR-8 Series TV features TRILUMINOS RGB Dynamic LED backlight which produces breathtaking images with enhanced color purity that result in deep blacks and bright whites with startling depth and exceptional shadow detail. You'll also see the difference with Motionflow 120Hz PRO technology which enhances motion and delivers a smoother and clearer picture. Your 1080p HD images will look more breathtaking than ever thanks to the BRAVIA Engine 2 PRO fully digital video processor. This XBR-8 Series TV has DMex functionality which lets you expand the capabilities of your HDTV by adding optional BRAVIA Link modules (sold separately), plus it comes with plenty of connectivity options to connect your video sources.
A bold new design with a color-accented speaker grille complements the gloss black finish, which also hints at the floating glass look of previous XBR models. If you’re looking for some personalization you can purchase an optional speaker grille in multiple colors.
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